Now celebrating 36 years, the Texas Folklife Festival
is a three-day fun-filled celebration of the Lone
Star State’s diverse cultures that attracts
70,000 people. Spread over 22-acres, there are non-stop
activities, entertainment, special exhibits, demonstrations,
carnival rides and authentic ethnic foods for everyone
to enjoy.
This event would not be possible without our generous
corporate and foundation partners, many of which
are also celebrating 36 years with us. Through their
generosity, the Texas Folklife Festival is able to
continue to provide free activities and entertainment
for visitors.
Through the Texas Folklife Festival’s sponsorship program, your company or organization can position itself in a family environment and reach a diverse audience. The sponsorship opportunities are as varied as the Festival’s programming.
The 36th anniversary of the Texas Folklife Festival is a perfect opportunity for you to reap the rewards of sponsorship. When you partner with the Texas Folklife Festival, your products and/or services are seen by a broad demographic base, all of which provide your company with an opportunity to increase visibility, image and brand awareness.
In addition to the tangible benefits, the goodwill of knowing you are supporting cultural preservation and diversity will go a long way in enhancing your marketing efforts.
For more information about sponsorship, please review Sponsorship Opportunities or contact Jo Ann Andera at 210-458-2249 or joann.andera@utsa.edu.
Demographics
An on-site survey of 8,447 visitors was conducted and reflected the following demographics:
- 60.89% are female and 39.11% are male
- 46.52% are between ages 20-50
- 47.86% are married and 45.72% are single
- 48.82% are Hispanic, 27.36% are Anglo
In 2004, an on-site survey of 8,896 visitors showed the following demographics:
- 64.33% are female and 35.67% are male
- 56.34% are between ages 21-50
- 45.04% are married and 51.98% single
- 40% are Hispanic and 33.68% are Anglo
Sampling or Promotional Display Opportunities
With 70,000 visitors attending the three-day Texas Folklife Festival, there are opportunities for companies to reach new and targeted markets with their select product or service. The Texas Folklife Festival provides specific areas for your company to have space that will allow you to interact with these visitors.
Whether you seek to sample and promote a new product, one that is currently on the market but in need of additional visibility or simply want to meet and greet your customers in a family environment, the Texas Folklife Festival is the venue for your company.
For more information about sampling or promotional display opportunities, please review Sampling/Promotional Display Opportunities or contact Jo Ann Andera at 210-458-2249 or joann.andera@utsa.edu.
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